About Us

Insight Mystery Shopping is a leading CX (customer experience) consultancy, based in Belfast.  It was established in 2008 by Catherine Scott who has over 20 years experience working with businesses, across all sectors, to measure and design their ideal customer journey. Through mystery shopping and customer journey mapping services we review the customer’s end-to-end journey and help businesses design a seamless phygital (physical plus digital) experience.

We are committed to helping businesses build their customer-centricity to improve customer service, satisfaction and loyalty.  We believe in building a partnership with you, where our role is not only to provide insight from your customers, but also to design your ideal digital and physical customer experience and succeed in your overall aims and objectives.  We can design a bespoke solution to meet your specific needs.  Through our experience and knowledge we are confident that we can assist your business to deliver a competitive edge at both strategic and operational level.